Wednesday, November 27, 2019

11 Skills To Be Successful In A Content Marketing Career

11 Skills To Be Successful In A Content Marketing Career â€Å"What are you ever going to do with that?† That’s the usual response I’d get when people would ask what my college degree was in (it was art and art history). There would be a prolonged moment of silence and then that question. I don’t know if that prolonged moment of silence was in honor of the memory of what they thought was now-gone employability.  I can promise you that as I got older and there was more distance from my college graduation, I fretted less. Because in the ensuing years, I learned that the answer to that question was: quite a lot. Sometimes a skill is not just a skill. Thats what youll discover as you work toward a successful content marketing career. 11 Skills That Will Make You Successful In A Content #Marketing Career via @JulieNeidlinger Your Content Marketing Skills Add Up To A Lot Getting your art degree, it turns out, doesn’t only make you a prime candidate for being a professional artist, but it also spawns the ability to defend your work in front of a room of critics. You know the skill of B.S. (yes, it’s a real skill) and can create something out of nothing. As a content marketer, you're holding onto skill sets that go beyond â€Å"simply† being a content marketer. So, the next time someone asks you what you do as a content marketer, rest assured you have some solid answers. 1. You Write, Which Many People Cannot Do This skill is huge. Don’t ever undersell yourself as a content marketer, because your ability to write is paramount. Oddly,  writing  every day makes me forget that not everyone is a writer. I assume everyone is writing constantly and am shocked when I come across someone struggling with their writing. Reading long posts and comments on Facebook, for example, is stunning at times. I’m not interested in correcting grammar or making people feel embarrassed (many bizarre words and typo errors can be blamed on type assist on mobile devices), but I am genuinely surprised. In the past 5 years, the ability to write has noticeably declined among college students. #mindblownIn the past five years, the ability to write- which also includes vocabulary, grammar, and analysis- has noticeably declined among college students. 26% of college graduates  have deficient writing skills. That’s college graduates, we’re talking about. It’s easy to think writing great copy is just about stringing together the right words, but there is a huge analysis factor. Good writers have to be able to analyze their own ideas  and the ideas of others. Writing also involves communicating persuasively as well as clearly. Too often, good writing is seen as something that is clever rather than clear. Snappy and clever is fine, but not at the sake of clarity. And, of course, good writing is done in a way where you inform people while making every reader, no matter their skill and knowledge level, feel welcome. The fact that content marketers, out of necessity, are constantly writing means they are always in a state of practice. The sheer amount of times you put pen to paper (or word to screen) means that you are exercising your writing muscles and brain cells. Perhaps this is why I am surprised by the lack of writing skills I come across in others: They simply do not write every day. Your ability to write puts you at an extreme advantage in this world. Improve Your Skill: How To Write Content That Sells: The Anatomy In A 6-Figure Post How To Write Awesome Blog Posts With The Science Of Appeal How To Write For Your Intended Audience 2. You Create Under Pressure And With Others In a content marketing career, you're frequently at the mercy of the winds of trends, breaking news, and ever-changing technology. That means you get used to creating under some level of pressure. There’s no letting up, no break- because your audience is just one yawn away from leaving you (or so you think). You never know who will say what to you on social media, and you have to figure out a response in the moment that is both appropriate and genuine. Unless you’re a solo content marketer, you’re also pretty good at working with others. You delegate duties, plan timelines, and brainstorm. You have the ability to hit the ground running and think on your feet- with or without a team at any given moment. Improve Your Skill: How To Save Time Writing Blog Posts How To Rock A Content Development Process That Will Save You Tons Of Time 3. You Handle Criticism And Critique Criticism and critique are not the same thing.  Both can be valuable. As a content marketer, you know how to handle both criticism or critique, whether that means knowing how or when to respond, or if you should respond at all. You can identify what you should take seriously and which battles to fight. You know how to participate in amicable disagreement, or you knowing when to avoid it entirely.

Saturday, November 23, 2019

Essay on Notes for Censorship of Books

Essay on Notes for Censorship of Books Essay on Notes for Censorship of Books Note card one Source Title: About banned & challenged books Author(s): ALA How to find: ala.org/bbooks/about Author's Words (quotes, statistics)... "Books usually are challenged with the best intentions- to protect others, frequently children, from difficult ideas and information..." "Often challenges are motivated by a desire to protect children from â€Å"inappropriate† sexual content or â€Å"offensive† language..." "In his book Free Speech for Me- But Not for Thee: How the American Left and Right Relentlessly Censor Each Other, Nat Hentoff writes that â€Å"the lust to suppress can come from any direction.† He quotes Phil Kerby, a former editor of the Los Angeles Times, as saying, â€Å"Censorship is the strongest drive in human nature; sex is a weak second.†..." My words: The difference between challenging a book and banning it is that a challenge is an attempt to remove or restrict materials, while banning a book is the removal of those materials. Most books are usually challenged with the thought of good intentions. The top three reasons for challenging a book are: 1.) The material was considered to be "sexually explicit" 2.) The material contained "offensive language" 3.) The material was "unsuited to any age group" Note card two: Source Title: About banned & challenged books Author(s): ALA How to find: ala.org/bbooks/about Author's Words... "If there is a bedrock principle underlying the First Amendment, it is that the government may not prohibit the expression of an idea simply because society finds the idea itself offensive or disagreeable..." "Restriction of free thought and free speech is the most dangerous of all subversions. It is the one un-American act that could most easily defeat us..." My words: Throughout the years, many more and different kinds of people and groups of all persuasions who have attempted-and continue to attempt-to challenge books that disagree with their own beliefs. Note card three: Source Title: First Amendment Site Author(s): Lehigh University How to find: lehigh.edu/~infirst/bookcensorship.html Author's Words... "Censorship is when a person or group successfully imposes their values upon others by stifling words, images or ideas and preventing them from reaching the public marketplace of ideas..." "Books are challenged or censored in cities and towns all over the country for a multitude of reasons..." My words: Book censorship has been noted as early as 399 B.C., when Socrates was sentenced to drink poison for corrupting his students. Challenges are not just and individual expressing a point of view or even complaining about the content of a book. Instead, challenges are an effort to remove that book from the school's curriculum of library. Note card four: Source Title: First Amendment Site Author(s): Lehigh University How to find: lehigh.edu/~infirst/bookcensorship.html Author's words... "Powerful institutions may support censorship the Catholic Church compiled lists of banned books since 1559, and only stopped the practice in 1966..." "Books involving sexual relations, especially homosexual relationships, are often targeted..." "A contemporary favorite was challenged in Arkansas because it depicted witchcraft..." My words: Most books involving sexual relations, especially homosexuality, are most often targeted. A 1995 federal court case involved with the Olathe, Kansas, school board voted to remove the book "Annie on My Mind," (Nancy Garden, July 1982) from school libraries because the book illustrates a lesbian relationship between two teenagers. Note Card five: Source Title: Frequently challenged books of the 21st century Author(s): ALA How to find: ala.org/bbooks/frequentlychallengedbooks/top10 Author's words... "Each year, the ALA's Office for Intellectual Freedom (OIF)

Thursday, November 21, 2019

American Revolution Essay Example | Topics and Well Written Essays - 1250 words

American Revolution - Essay Example Albeit the British introduced slavery in America, the people who were enslaved in America were not its citizens but rather Africans who were brought into the country through slave trade. Thus, the intention to enslave was not the main driver of the circumstances that led to the events in 1775. Instead, it was the attempts of the British to impose series of high and unjust taxes that led to the events of 1763 to 1775 that formally begun with the shot at Lexington. (Countryman, 2003). It was further fueled by the British attempt to tighten control over the colonies particularly in their respond to the Boston Tea Party incident that led to a clash that resulted to the death of five individuals. These deaths fueled the dormant resentment of the colonies that instead of quelling a rebellion, it broke out into a full scale War of Independence that freed American from the clutches of British colonizers. It is important to understand that before 1763, the British Empire was also embroiled in another costly war which was the French and Indian War of which the British thought that it was reasonable to impose a tax on its thirteen American colonies to help finance and defray the cost of the war. The Americans however saw it to be unjust and excessive. They viewed it as â€Å"Taxation without representation† or a tax imposed and enforced just to raise revenue at the expense of American taxpayers. These â€Å"taxation without representation† was composed of series of Acts which begun with the Stamp Act which was passed by the British Parliament in 1765 to impose stamp duties in the thirteen American colonies occupied by the British empire to compel America to share the burden of cost of the French and Indian War. This measure was heavily petitioned by colonial leaders for the Parliament and King George III to repeal it. This was later repealed but another tax measure followed which is the Townshend Acts which was passed by the British Parliament in January of 1967. This law included Revenue Act of 1767, the Indemnity Act and New York Restraining Act which was again imposed to raise revenue to finance the war and to assert British sovereignty over its colony by taxing them. This law so unpopular that it was met with resistance in Boston prompting the British troops to garrison it led to clash with the mob on on March  5, 1770 where five colonists perished that fueled the impending revolution. There was also another tax measure that was imposed on the American colonies which probably precipitated the War of Independence. This tax measure was called the Tea Act, the precursor of the famous Boston Tea Party, which gave the British company British East India Company to have a virtual monopoly on all teas that were exported to the American colonies (Yale Law Schol, 2008). This revenue measure was so unpopular that businessmen cancelled orders. The Massachusetts governor however was bent in imposing it and forced Boston harbor to receive the tea cargoes and to force payment for such goods. Finally, in the evening of December 16, 1773, sixty men disguised as American Indians boarded the ships that carried tea and threw all the shipment of tea into the waters. We know this event now as the Boston Tea Party which was one of the key events that led to the War of Independence. The method of protest was justifiable from the point of view of the Americans because they are undermining the very goods that are subject of their complaints.